Advertising: an IMC perspective (Record no. 4064)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | MUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Murthy, S. N. |
| 9 (RLIN) | 5438 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising: an IMC perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Excel Books |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi; 418p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Marketing Management |
| 9 (RLIN) | 371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 275.00 | 659.1 MUR | 3626 | 10/13/2021 | 10/13/2021 | General Books |