The new strategic brand management: creating and sustaining brand equity long term (Record no. 4500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Kapferer,J. N. |
| 9 (RLIN) | 6617 |
| 245 #4 - TITLE STATEMENT | |
| Title | The new strategic brand management: creating and sustaining brand equity long term |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009 |
| Name of publisher, distributor, etc. | Kogan Page |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv; 560p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management- strategic ManagementLaunching the brand Multi-brand portfolios |
| 9 (RLIN) | 6618 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 495.00 | 658.827 KAP | 4526 | 10/13/2021 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2010-03-16 | 1 | 658.827 KAP | 5660 | 02/07/2023 | 10/13/2021 | General Books | 01/09/2023 |