Truth: the new rules for marketing in a skeptical world (Record no. 4576)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00397nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | USP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Upshaw, Lynn |
| 9 (RLIN) | 6727 |
| 245 #0 - TITLE STATEMENT | |
| Title | Truth: the new rules for marketing in a skeptical world |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008 |
| Name of publisher, distributor, etc. | PHI |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii; 279p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Marketing Management |
| 9 (RLIN) | 55 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 450.00 | 658.8 USP | 4629 | 10/13/2021 | 10/13/2021 | General Books | |||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 450.00 | 1 | 658.8 USP | 4630 | 12/14/2021 | 10/13/2021 | General Books | 09/29/2014 | 12/14/2021 |