Marketing Strategy: Text and Cases (Record no. 8856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211206s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131531822 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | FER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Ferrell, O. C. |
| 9 (RLIN) | 1528 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Strategy: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014 |
| Name of publisher, distributor, etc. | Cengage |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv; 587p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Strategy |
| 9 (RLIN) | 1529 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Strategy |
| 9 (RLIN) | 1529 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
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