Services marketing (Record no. 8874)

000 -LEADER
fixed length control field 00481nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211206s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131516478
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number BAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name By Bateson, John E G
9 (RLIN) 1561
245 #0 - TITLE STATEMENT
Title Services marketing
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Cengage Learning
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xvii; 468p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 67
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services marketing
9 (RLIN) 2819
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Services marketing, Marketing
9 (RLIN) 840
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books

No items available.

Customized & Implemented by Jivesna Tech