Advertising management (Record no. 8954)

000 -LEADER
fixed length control field 00517nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211206s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 195678435
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name By Jethwaney, Jaishri
9 (RLIN) 848
245 #0 - TITLE STATEMENT
Title Advertising management
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Oxford University Press
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxi; 651p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 186
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 67
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2846
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising, Marketing, Management
9 (RLIN) 371
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books

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