Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 13168

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20220718141146.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 220718|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Direct marketing. Internet marketing. Marketing -- Data processing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)10835: Spiller, Lisa 13167, Direct, digital & data-driven marketing, 2020