Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 13814

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230314150249.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230314|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Marketing--Management, Marketing--Planning, Marketing--Decision Making

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)11242: Westwood, John 13813, How to write a marketing plan , 2013