Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 14177
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20231123120321.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 231123|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: BUSINESS & ECONOMICS Marketing Research
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)11504: Kapferer, Jean-Noël 14176, The new strategic brand management : creating and sustaining brand equity long term, 2012