Entry Topical Term

Number of records used in: 27

001 - CONTROL NUMBER

• control field: 371

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211013175122.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211013|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising Marketing Management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)182: By Patnaik, U. C. 370, Effectiveness of advertising, 2005