Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 6618

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211013190351.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211013|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand management- strategic ManagementLaunching the brand Multi-brand portfolios

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)4500: By Kapferer,J. N. 6617, The new strategic brand management: creating and sustaining brand equity long term, 2009