Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8637

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20211013192606.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 211013|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: More guerrilla marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)5980: By Kaden, Robert J. 8636, More guerrilla marketing research: asking the right people, the right questions, the right way and effectively using the answers to make more money, 2010