This is marketing
Material type:
TextPublication details: New York Portfolio / Penguin 2018Description: xvi, 267 pages : illustrations, charts ; 19 cmISBN: 9780241370148Subject(s): Marketing. | BUSINESS & ECONOMICSDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
General Books
|
Jaipuria Jaipur Library | 658.8 GOD (Browse shelf (Opens below)) | Available | 12319 |
Not mass, not spam, not shameful --
The marketer learns to see --
Marketing changes people through stories, connections, and experience --
The smallest viable market --
In search of "better" --
Beyond commodities --
The canvas of dreams and desires --
More of the who: Seeking the smallest viable market --
People like us do things like this --
Trust and tension create forward motion --
Status, dominance, and affiliation --
A better business plan --
Semiotics, symbols, and vernacular --
Treat different people differently --
Reaching the right people --
Price is a story --
Permission and remarkability in a virtuous cycle --
Trust is as scarce as attention --
The funnel --
Organizing and leading a tribe --
Some case studies using the method --
Marketing works, and now it's your turn --
Marketing to the most important person.
There are no comments on this title.