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How to write a marketing plan

By: Westwood, John Material type: Text

TextPublication details: New Delhi, India Kogan Page 2013Edition: 4thDescription: x; 172 pISBN: 9780749467128Subject(s): Marketing--Management, Marketing--Planning, Marketing--Decision MakingDDC classification: 658.802

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library General Stacks	658.802 WES (Browse shelf (Opens below))	Available		12942

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Previous	658.452 GUP How do stories work? Business storytelling from hype to hack	658.8 GIL The end of marketing Humanizing your brand in the age of social media	658.8 LEB Myths of marketing Banish the misconceptions and become a great marketer	658.802 WES How to write a marketing plan	658.9 CAR Myths of social media Dismiss the misconceptions and use social media effectively in business	659.132 MAS Persuasive copywriting Cut through the noise and communicate with impact	808.027 MLA MLA handbook	Next

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