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Strategic brand management: Building measuring and managing brand equity

By: Keller, Kevin Lane Contributor(s): Swaminathan, Vanitha | Parameshwaran, Ambi MG | Jacob, Isaac C Material type: Text

TextPublication details: Noida Pearson India Education 2020Edition: 5thDescription: 642pISBN: 9789353946135Subject(s): Brand managementDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.827 KEL (Browse shelf (Opens below))	Available		13539
General Books	Jaipuria Jaipur Library	658.827 KEL (Browse shelf (Opens below))	Available		13540

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