Advertising and IMC: Principles and practice

By: Moriarty, SandraContributor(s): Mitchell, Nancy | Wells, William D | Wood, CharlesMaterial type: TextTextPublication details: Noida Pearson India Education 2021Edition: 11thDescription: 664pISBN: 9789390394937Subject(s): Advertising managementDDC classification: 659.1
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