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Advertising management: concepts and cases

By: By Mohan, Manendra Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2006Edition: 1stDescription: v; 418pSubject(s): Advertising Marketing ManagementDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 MOH (Browse shelf (Opens below))	Available		1592

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Previous	659.1 LAN Kleppner's advertising procedure	659.1 MAT Advertising management	659.1 MAT Advertising management	659.1 MOH Advertising management: concepts and cases	659.1 MOR Advertising and IMC: Principles and practice	659.1 MOR Advertising and IMC: Principles and practice	659.1 MUR Advertising: an IMC perspective	Next

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