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Advertising: planning and implementation

By: By Sharma, Sangeeta Material type: Text

TextPublication details: New Delhi PHI 2006Edition: 1stDescription: xviii; 478pSubject(s): Advertising Marketing ManagementDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 SHA (Browse shelf (Opens below))	Available		1618
General Books	Jaipuria Jaipur Library	659.1 SHA (Browse shelf (Opens below))	Available		2582

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Previous	659.1 PER Strategic advertising management	659.1 PLE The advertised mind: ground-breaking insights into how our brains respond to advertising	659.1 SHA Advertising planning and decision making	659.1 SHA Advertising: planning and implementation	659.1 SHA Advertising: planning and implementation	659.1 SHA Advertising and promotions: an IMC perspective	659.1 SHA Advertising and promotions: an IMC perspective	Next

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