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Ethics in advertising: Indian and international experiences

TextPublication details: Hyderabad Le Magnus University Press 2005Edition: 1stDescription: viii; 199pSubject(s): Advertising Marketing ManagementDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 ETH (Browse shelf (Opens below))	Available		2072

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Previous	659.1 CLO Integrated advertising, promotion and marketing communications	659.1 CLO Integrated advertising, promotion and marketing communications	659.1 DRE Creative advertising	659.1 ETH Ethics in advertising: Indian and international experiences	659.1 GOL Cracking the ad code	659.1 GUP Advertising: principles and practice	659.1 HAR The hottest ideas in word of mouth advertising: what works what doesn't what's fake and why	Next

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