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Advertising and integrated brand promotion

By: By Guinn, Thomas C. O Material type: Text

TextPublication details: Delhi Thomson 2007Edition: 4thDescription: xlviii; 781pSubject(s): Advertising Marketing ManagementDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 OGU (Browse shelf (Opens below))	Available		2667

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Previous	659.1 MOR Advertising and IMC: Principles and practice	659.1 MUR Advertising: an IMC perspective	659.1 OGL Ogilvy on advertising	659.1 OGU Advertising and integrated brand promotion	659.1 PAN Pandeymonium: Piyush Pandey on advertising	659.1 PAR Nawabs, Nudes, Noodles: India through 50 years of adverti ng	659.1 PAR Nawabs, Nudes, Noodles: India through 50 years of adverti ng	Next

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