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Customer relationship management: integrating marketing strategy and information technology

By: by Zikmund, William GMaterial type: Text

TextPublication details: Wiley 2003Edition: 1stDescription: xix; 179pSubject(s): Relationship management Nature of customer CRM data warehouseDDC classification: 658.812

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.812 ZIK (Browse shelf (Opens below))	Available		2764

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.812 VAY The thank you economy	658.812 VER Marketing of services: strategies for growth	658.812 WIE The new market leaders: who's winning and how in the battle for customers	658.812 ZIK Customer relationship management: integrating marketing strategy and information technology	658.81202854678 CUS Customer relationship management in electronic markets	658.81202854678 ELE Electronic customer relationship management	658.81202854678 FJE Electronic customer relationship management	Next

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