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Truth, lies and advertising: the art of account planning

By: By Steel, Jon Material type: Text

TextPublication details: New Delhi Wiley India 2009Edition: 1stDescription: ix; 298pSubject(s): AdvertisingDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 STE (Browse shelf (Opens below))	Available		5230

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Previous	659.1 SHA Advertising and promotions: an IMC perspective	659.1 SHA Advertising and promotions: an IMC perspective	659.1 SHI Integrated marketing in advertising promotion	659.1 STE Truth, lies and advertising: the art of account planning	659.1 SUT Advertising and the mind of the consumer	659.1 THE The practice of advertising	659.1 THE The practice of advertising	Next

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