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The luxury strategy: break the rules of marketing to build luxury brands

By: By Kapferer,J. N Material type: Text

TextPublication details: New Delhi Kogan Page 2009Edition: 1stDescription: xi; 323pSubject(s): Marketing strategy Marketing ManagementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 KAP (Browse shelf (Opens below))	Available		5658
General Books	Jaipuria Jaipur Library	658.8 KAP (Browse shelf (Opens below))	Available		5723

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Previous	658.8 KAP Marketing logistics: a supply chain approach	658.8 KAP Basics of distribution management: a logistical approach	658.8 KAP Basics of distribution management: a logistical approach	658.8 KAP The luxury strategy: break the rules of marketing to build luxury brands	658.8 KAP The luxury strategy: break the rules of marketing to build luxury brands	658.8 KAP Services marketing: concepts and practices	658.8 KAP Case Studies in Marketing	Next

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