Strategic brand management: building, measuring, and managing brand equity

By: Keller, Kevin LaneMaterial type: TextTextPublication details: New Delhi PHI 2005Edition: 2ndDescription: xxvii; 788pSubject(s): Brand Management Branding Strategic brand managementDDC classification: 658.827
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General Books General Books Jaipuria Jaipur Library
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General Books General Books Jaipuria Jaipur Library
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General Books General Books Jaipuria Jaipur Library
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General Books General Books Jaipuria Jaipur Library
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General Books General Books Jaipuria Jaipur Library
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