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Case studies on brand management: new paradigms

By: Edited by G, Brinda Material type: Text

TextPublication details: Hyderabad Icfai Books 2008Edition: 1stDescription: iv,267pSubject(s): Case studies Branding Brand ManagementDDC classification: 658.827

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.827 CAS (Browse shelf (Opens below))	Available		6663

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.827 BRA Brand valuation: concepts and applications	658.827 BRA Brand warriors: corporate leaders share their winning strategies	658.827 BRA The philosophy of branding	658.827 CAS Case studies on brand management: new paradigms	658.827 CAS Case studies on brand management: how to break the clutter	658.827 CHA Positioning: the battle for your mind	658.827 CHA E-commerce: fundamentals and applications	Next

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