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1.
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Consumer behavior and managerial decision making

by By Kardes, Frank R.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2005Availability: Items available for loan: Call number: 658.8342 KAR (4).

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2.
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Consumer behavior: science and practice

by By Kardes, Frank R.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage 2011Availability: Items available for loan: Call number: 658.8342 KAR (2).

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