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Advertising and promotion: an integrated marketing communications perspective

by By Belch, George E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Call number: 659.1 BEL (9).

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Advertising and promotion: an integrated marketing communications perspective

by By Belch, George E.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill 2015Availability: Items available for loan: Call number: 659.1 BEL (30). Checked out (2).

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