From brand vision to brand evaluation: the strategic process of growing and strengthening brands

By: By Chernatony, LesliedeMaterial type: TextTextPublication details: New Delhi Butterworth-Heinemann 2009Edition: 2ndDescription: xv; 318pSubject(s): From brand vision to brand evaluation- the strategic proDDC classification: 658.827
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Item type Current library Call number Status Date due Barcode
General Books General Books Jaipuria Jaipur Library
658.827 CHE (Browse shelf (Opens below)) Available 4153

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