Your search returned 27 results.

1.
Effectiveness of advertising

by By Patnaik, U. C.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sonali Publications 2005Availability: Items available for loan: Call number: 659.1 PAT (1).

2.
Ogilvy on advertising

by By Ogilvy, David.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Prion Books 2004Availability: Items available for loan: Call number: 659.1 OGL (1).

3.
Strategic advertising management

by By Percy, Larry.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2005Availability: Items available for loan: Call number: 659.1 PER (4).

4.
What's in a name?: advertising and the concept of brands

by By Jones, John Philip.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi P H I 2003Availability: Items available for loan: Call number: 659.1 JON (1).

5.
Advertising management

by By Batra, Rajeev.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2006Availability: Items available for loan: Call number: 659.1 BAT (10).

6.
Advertising management

by By Jethwaney, Jaishri.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2006Availability: Items available for loan: Call number: 659.1 JET (7).

7.
Advertising media planning: a brand management approach

by By Kelley, Larry D.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2004Availability: Items available for loan: Call number: 659.1 KEL (2).

8.
How to plan advertising

by Edited by Cooper, Alan.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Bangalore Thomson 2004Availability: Items available for loan: Call number: 659.1 HOW (3).

9.
Advertising management: concepts and cases

by By Mohan, Manendra.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 659.1 MOH (1).

10.
Advertising: planning and implementation

by By Sharma, Sangeeta.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2006Availability: Items available for loan: Call number: 659.1 SHA (2).

11.
Integrated advertising, promotion, and marketing communications

by By Clow, Kenneth E.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2006Availability: Items available for loan: Call number: 659.1 CLO (3).

12.
Ethics in advertising: Indian and international experiences

by Edited by Kambhammettu, S. S.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad Le Magnus University Press 2005Availability: Items available for loan: Call number: 659.1 ETH (1).

13.
The hottest ideas in word of mouth advertising: what works what doesn't what's fake and why

by By Harris, Godfrey.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books 2005Availability: Items available for loan: Call number: 659.1 HAR (1).

14.
Advertising and integrated brand promotion

by By Guinn, Thomas C. O.

Edition: 4thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Thomson 2007Availability: Items available for loan: Call number: 659.1 OGU (1).

15.
Advertising: theory and practice

by By Chunawalla, S. A. et al.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Himalaya Publishing House 2006Availability: Items available for loan: Call number: 659.1 CHU (1).

16.
Integrated advertising, promotion and marketing communications

by By Clow, Kenneth E.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Pearson Education 2009Availability: Items available for loan: Call number: 659.1 CLO (3).

17.
The advertised mind: ground-breaking insights into how our brains respond to advertising

by By Plessis, Erik Du.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2005Availability: Items available for loan: Call number: 659.1 PLE (1).

18.
Advertising management

by By Mathur, U. C.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi New Age International Publishers 2006Availability: Items available for loan: Call number: 659.1 MAT (2).

19.
Advertising and promotion: an integrated marketing communications perspective

by By Belch, George E.

Edition: 6thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2007Availability: Items available for loan: Call number: 659.1 BEL (9).

20.
Advertising: an IMC perspective

by By Murthy, S. N.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2007Availability: Items available for loan: Call number: 659.1 MUR (1).

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