Strategic brand management: Building measuring and managing brand equity by Keller, Kevin Lane | Swaminathan, Vanitha | Parameshwaran, Ambi MG | Jacob, Isaac C.
Edition: 5thMaterial type:
Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2020Availability: Items available for loan: Call number: 658.827 KEL (40).