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Strategic brand management: creating and sustaining brand equity long term

by By Kapferer, Jean - Noel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2005Availability: Items available for loan: Call number: 658.827 KAP (6).

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The luxury strategy: break the rules of marketing to build luxury brands

by By Kapferer, Jean Noel.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2012Availability: Items available for loan: Call number: 658.8 KAP (2).

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The new strategic brand management

by By Kapferer, Jean Noel.

Edition: 5thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2012Availability: Items available for loan: Call number: 658.827 KAP (1).

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