Your search returned 2 results.

1.
What's in a name?: advertising and the concept of brands

by By Jones, John Philip.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi P H I 2003Availability: Items available for loan: Call number: 659.1 JON (1).

2.
What's in a brand: building brand equity through advertising

by By Jones, John Philip.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill 2006Availability: Items available for loan: Call number: 658.827 JON (2).

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