By Lusch, Robert F.
The service-dominant logic of marketing: dialog, debate and directions - 1st - New Delhi PHI 2006 - xviii; 449p.
Marketing Service marketing
658.8 / LUS
The service-dominant logic of marketing: dialog, debate and directions - 1st - New Delhi PHI 2006 - xviii; 449p.
Marketing Service marketing
658.8 / LUS