The service-dominant logic of marketing: dialog, debate and directions

By: By Lusch, Robert FMaterial type: TextTextPublication details: New Delhi PHI 2006Edition: 1stDescription: xviii; 449pSubject(s): Marketing Service marketingDDC classification: 658.8
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General Books General Books Jaipuria Jaipur Library
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General Books General Books Jaipuria Jaipur Library
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