By Belch, George E.
Advertising and promotion: an integrated marketing communications perspective - 6th - New Delhi Tata McGraw-Hill 2007 - xxvi; 778p.
Advertising Marketing Management
659.1 / BEL
Advertising and promotion: an integrated marketing communications perspective - 6th - New Delhi Tata McGraw-Hill 2007 - xxvi; 778p.
Advertising Marketing Management
659.1 / BEL