Advertising and promotion: an integrated marketing communications perspective (Record no. 3961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | By Belch, George E. |
| 9 (RLIN) | 5903 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi; 778p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Marketing Management |
| 9 (RLIN) | 371 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 430.00 | 659.1 BEL | 3432 | 10/13/2021 | 10/13/2021 | General Books | |||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2009-11-18 | 430.00 | 659.1 BEL | 3433 | 10/13/2021 | 10/13/2021 | General Books | |||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2010-09-27 | 1 | 659.1 BEL | 6354 | 12/14/2021 | 10/13/2021 | General Books | 12/14/2021 | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 659.1 BEL | 8681 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 659.1 BEL | 8682 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 659.1 BEL | 8683 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 659.1 BEL | 8684 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-11-05 | 659.1 BEL | 8694 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-11-05 | 659.1 BEL | 8695 | 10/13/2021 | 10/13/2021 | General Books |