By Gummesson, Evert
Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy - 2nd - New Delhi Butterworth-Heinemann 2006 - xiii; 350p.
Relationship marketing Customer relationship management
658.812 / GUM
Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy - 2nd - New Delhi Butterworth-Heinemann 2006 - xiii; 350p.
Relationship marketing Customer relationship management
658.812 / GUM