Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy

By: By Gummesson, EvertMaterial type: TextTextPublication details: New Delhi Butterworth-Heinemann 2006Edition: 2ndDescription: xiii; 350pSubject(s): Relationship marketing Customer relationship managementDDC classification: 658.812
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Item type Current library Call number Status Date due Barcode
General Books General Books Jaipuria Jaipur Library
658.812 GUM (Browse shelf (Opens below)) Available 4176
General Books General Books Jaipuria Jaipur Library
658.812 GUM (Browse shelf (Opens below)) Available 4177

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