Keller, Kevin Lane
Strategic Brand Management: Building, Measuring, and Brand Equity - 3rd - New Delhi Pearson 2011 - xxiii, 695p.
Brand management
658.827 / KEL
Strategic Brand Management: Building, Measuring, and Brand Equity - 3rd - New Delhi Pearson 2011 - xxiii, 695p.
Brand management
658.827 / KEL