Strategic Brand Management: Building, Measuring, and Brand Equity (Record no. 5813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211013s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 983 |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring, and Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011 |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 695p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 9 (RLIN) | 4359 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2012-02-02 | 599.00 | 1 | 658.827 KEL | 6553 | 02/07/2023 | 11/15/2022 | 10/13/2021 | General Books | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2012-02-02 | 599.00 | 658.827 KEL | 6554 | 10/13/2021 | 10/13/2021 | General Books | |||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 658.827 KEL | 8671 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 5 | 658.827 KEL | 8672 | 02/13/2023 | 01/25/2023 | 10/13/2021 | General Books | 1 | |||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 658.827 KEL | 8673 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 658.827 KEL | 8674 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 1 | 658.827 KEL | 8675 | 12/20/2021 | 12/20/2021 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 1 | 658.827 KEL | 8676 | 04/21/2025 | 01/09/2025 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 1 | 658.827 KEL | 8677 | 02/07/2023 | 01/09/2023 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 658.827 KEL | 8678 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 658.827 KEL | 8679 | 10/13/2021 | 10/13/2021 | General Books | ||||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-10-14 | 1 | 658.827 KEL | 8680 | 02/03/2023 | 02/02/2023 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-11-05 | 1 | 658.827 KEL | 8704 | 12/15/2021 | 12/15/2021 | 10/13/2021 | General Books | ||||||
| Jaipuria Jaipur Library | Jaipuria Jaipur Library | 10/13/2021 | 2014-11-05 | 1 | 658.827 KEL | 8705 | 02/07/2023 | 12/07/2022 | 10/13/2021 | General Books |