By Keller, Kevin Lane
Strategic brand management: branding, measurring, and manging brand equity - 2nd - New Delhi Pearson Education 2005 - 816p.
Brand management Branding
658.827 / KEL
Strategic brand management: branding, measurring, and manging brand equity - 2nd - New Delhi Pearson Education 2005 - 816p.
Brand management Branding
658.827 / KEL