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This is marketing

By: Godin, Seth Material type: Text

TextPublication details: New York Portfolio / Penguin 2018Description: xvi, 267 pages : illustrations, charts ; 19 cmISBN: 9780241370148Subject(s): Marketing. | BUSINESS & ECONOMICSDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 GOD (Browse shelf (Opens below))	Available		12319

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Previous	658.8 GIL Marketing	658.8 GIL The end of marketing Humanizing your brand in the age of social media	658.8 GOD All marketers are liars	658.8 GOD This is marketing	658.8 GOS Develop your marketing skills	658.8 GOV Marketing management: concepts, cases, challenges and trends	658.8 GOV Marketing management: concepts, cases, challenges and trends	Next

Not mass, not spam, not shameful --
The marketer learns to see --
Marketing changes people through stories, connections, and experience --
The smallest viable market --
In search of "better" --
Beyond commodities --
The canvas of dreams and desires --
More of the who: Seeking the smallest viable market --
People like us do things like this --
Trust and tension create forward motion --
Status, dominance, and affiliation --
A better business plan --
Semiotics, symbols, and vernacular --
Treat different people differently --
Reaching the right people --
Price is a story --
Permission and remarkability in a virtuous cycle --
Trust is as scarce as attention --
The funnel --
Organizing and leading a tribe --
Some case studies using the method --
Marketing works, and now it's your turn --
Marketing to the most important person.

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