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Strategic marketing management: text and cases

By: By Mathur, U. C Material type: Text

TextPublication details: New Delhi Macmillan 2006Edition: 1stDescription: xvi; 296pSubject(s): Marketing management Critical marketing strategies Global marketing strategiesDDC classification: 658.802

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.802 MAT (Browse shelf (Opens below))	Available		1721

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Previous	658.802 LIL Markting models	658.802 LIL Markting models	658.802 LIL Principles of marketing engineering and analytics	658.802 MAT Strategic marketing management: text and cases	658.802 MCD Market segmentation: how to do it and how to profit from it	658.802 MCD Malcolm McDonald on marketing planning: understanding marketing plans and strategy	658.802 MCD Malcolm McDonald on marketing planning: understanding marketing plans and strategy	Next

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