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Marketing metrics: 50+ metrics every executive should master

By: By Farris, Paul W. et al Material type: Text

TextPublication details: Delhi Pearson Education 2006Edition: 1stDescription: xv; 359pSubject(s): MarketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 FAR (Browse shelf (Opens below))	Available		2239

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Previous	658.8 ETZ Marketing: concepts and cases	658.8 EVA Marketing in the 21st century	658.8 FAR The art of marketing: successful advertising vol.4; a guide to strategy, planning and targeting	658.8 FAR Marketing metrics: 50+ metrics every executive should master	658.8 FEL 401 killer marketing tactics	658.8 FEL 401 killer marketing tactics to increase sales maximize profits and stomp your competition	658.8 FIS Marketing genius	Next

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