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What's in a name?: advertising and the concept of brands

By: By Jones, John Philip Material type: Text

TextPublication details: New Delhi P H I 2003Edition: 2ndDescription: xix; 308pSubject(s): Advertising Marketing ManagementDDC classification: 659.1

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	659.1 JON (Browse shelf (Opens below))	Available		0435

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