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Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

By: By Bearden, William O Material type: Text

TextPublication details: New Delhi Sage Publication 1999Edition: 2ndDescription: xiv; 537pSubject(s): Marketing Marketing scales Marketing researchDDC classification: 658.83

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Item type	Current library	Call number	Status	Date due	Barcode
Reference Books	Jaipuria Jaipur Library	658.83 BEA (Browse shelf (Opens below))	Not For Loan		6286

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Previous	658.83 ADA An introduction to market and social research: planning and using research tools and techniques	658.83 ADA An introduction to market and social research: planning and using research tools and techniques	658.83 ARI Predictably irrational	658.83 BEA Handbook of marketing scales: multi-item measures for marketing and consumer behavior research	658.83 BER Marketing research	658.83 BER Marketing research	658.83 BER Marketing research	Next

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