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The luxury strategy: break the rules of marketing to build luxury brands

By: By Kapferer, Jean Noel Material type: Text

TextPublication details: New Delhi Kogan Page 2012Edition: 2ndDescription: xi; 395pSubject(s): Marketing strategy Marketing ManagementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
General Books	Jaipuria Jaipur Library	658.8 KAP (Browse shelf (Opens below))	Available		7423
General Books	Jaipuria Jaipur Library	658.8 KAP (Browse shelf (Opens below))	Available		7577

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Previous	658.8 KAP Case Studies in Marketing	658.8 KAP Case Studies in Marketing	658.8 KAP The Luxury strategy: break the rules of marketing to build luxury brands	658.8 KAP The luxury strategy: break the rules of marketing to build luxury brands	658.8 KAP The luxury strategy: break the rules of marketing to build luxury brands	658.8 KEE Global marketing management	658.8 KEL Kellogg on marketing: the kellogg marketing faculty northwestern university	Next

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