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Services marketing: integrating customer focus across the firm

By: By Zeithaml, Valarie A. Bitner, Mary Jo Gremler, Dwayne D. P Material type: Text

TextPublication details: Chennai McGraw Hill 2018Edition: 7thDescription: xxxvi; 582pISBN: 9789353160777Subject(s): Services marketingDDC classification: 658.8

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