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Strategic brand management: branding, measurring, and manging brand equity

by By Keller, Kevin Lane.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson Education 2005Availability: Items available for loan: Call number: 658.827 KEL (2).

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2.
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Kellogg on branding: the marketing faculty of the kellogg school of management

by Edited by Tybout, Alice M.

Edition: 1stMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India 2007Availability: Items available for loan: Call number: 658.827 KEL (1).

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