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Total relationship marketing: marketing management, relationship strategy and CRM approaches for the network economy

by By Gummesson, Evert.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Butterworth-Heinemann 2006Availability: Items available for loan: Call number: 658.812 GUM (2).

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Total relationship maketing

by By Gummesson, Evert.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Elsevier 2011Availability: Items available for loan: Call number: 658.8 GUM (1).

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3.
No cover image available No cover image available
Total relationship marketing

by By Gummesson, Evert.

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Butterworth-Heinemann 2011Availability: Items available for loan: Call number: 658.812 GUM (1).

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